Verizon, Ad Council Link Up for Teen PSA Campaign

Mike Shields, "Verizon, Ad Council Link Up for Teen PSA Campaign."Media Week. Sept 18, 2009. Verizon.
This Article is about Verizon putting together a large Ad Campaign over almost all types of media, about the rising concern of digital abuse, or as some call it sexting. The ad Campaign will be titled "That's Not Cool" and will talk about when and where to draw the "Digital Line". The ad Campaign will run across mobile internet, the internet, and also TV. This strategy will get the full attention of the audience intended by running it across the most used media sources. The ads were developed with the US department of Justice and the family violence protection Fund.

I was almost shocked when i read this, because i had no idea how bad cyber bullying and abuse really was. I thought is was really cool that Verizon would go ahead and put together such a large ad campaign for this type of a problem. It shows real responsibility on Verizons part, because they offer all these types of ways to communicate why not try to keep them safe and abuse free. I also liked the campaigns tittle "That's Not Cool" it's nice to see that there keeping with the times even though thats there job.

Curtis, Silver. "Fighting the Fear of Social Media". Wired. September 3, 2009. September 13, 2009.
This article was about the stereotypes some people or businesses have for social media or social networking. some of the stereotypes include, fear of giving up personal information, the fear of online predators, and accepting or declining friends or foes form the past. these are some of the driving concerns for the people afraid of social media. most are laughable such as giving up to much information. you don't even have to put your real name. web sites like myspace make little information madatory, things like screen names may be the only thing. Another aspect of this article is businesses that have not yet adapted to social networking or completely refuse it. most just need to find out if there customers use social networking and if so then it is a no brainer to also do so.
I thought was a very informative article, I agree with everything this guy has to say about the pros out waying the cons for both personal use and from a buisness standpoint. My favorite part of this article was when the author said "but you may as well never leave the house and never let your family out of the house as well."he was reffering to people being afraid of online predators. i agree the internet is no safer than the real world. I'm not saying that you don't have to take precautions but i do agree thats it's better to use social networking than, be safe from online predators.

Wallace,Lewis. "Disney to Buy Marvel in $4 Billion Deal." Wired. 31 August,2009.

The author talked about the proposed deal of Disney buying Marvel, This deal is not for certain but if the Marvel stock holders agree to the terms it seems more than likely. The author talked about the upside of the deal being that Disney is the perfect home for the thousands of Marvel Super Hero's, by using Disney's global organization, the Marvel brand will be exposed to millions more than it ever could before. The author also showed the downside of this trade and many people who had been with Marvel since the beginning are not in support of this trade, such as Warren Ellis who had worked with Marvel in the past he is quoted as saying "it's horrible".

In my opinion, i think this is a horrible idea. This will just sway the amount of media that Disney has under its control, it almost seems to me there should be some kind of control on monopolization of the media like there is with gasoline or transportation. As much as the people at Marvel think this deal is going to be for exposure, i can't help but think that it was more about the money.